Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature

Unveil the transformative insights of evolutionary consumption as the founder of this groundbreaking field reveals how our biological heritage shapes our everyday shopping choices. Discover the powerful influences that extend beyond culture, affecting what we eat, wear, and even the art we appreciate.

Navigate the compelling journey through the four Darwinian drives that dictate consumption: survival instincts leading to high-calorie food choices, reproductive signals embedded in our product selections, kin selection guiding family gifting traditions, and reciprocal altruism fostering our bonds with friends. These vital connections between human behaviors and animal instincts offer a thought-provoking lens on consumerism.

Essential for marketing professionals, psychologists, and curious readers, this book garners acclaim for its unique blend of science and entertainment, making it an invaluable resource for understanding the complex motivations behind our everyday decisions and fostering deeper connections in our consumer-driven world.