Keep up to 95% when you sell direct.
That is 100% minus a 5% Free platform fee. Pro is 3%, Business is 2%. Stripe processing (2.9% + $0.30) is extra. We never claim 0% platform fees.
Ebook
The Midnight Garden
EPUB · Send-to-Kindle
$9.99
5% platform + Stripe 2.9% + $0.30. Buyer email captured.
The math, with Stripe included
On a $9.99 ebook. BookAuth Free takes a 5% platform fee. Stripe adds 2.9% + $0.30. We do not claim 0% platform fees.
Traditional retailer
- Sale price
- $9.99
- Retailer share (30%)
- −$3.00
- You keep
- $6.99
You do not get the buyer's email.
BookAuth Free (5% platform)
- Sale price
- $9.99
- Stripe (2.9% + $0.30)
- −$0.59
- Platform fee (5%)
- −$0.50
- You keep
- $8.90
You get the buyer's email for your list.
That's $1.91 more per $9.99 sale on Free versus a 30% retailer cut — plus the email. Pro is 3% platform, Business is 2%. Amazon delivery fees are not included on the retailer side.
Sell from your own site
Set up your store
Connect Stripe, set prices, and sell from your author site. Free uses a subdomain; custom domain is Business.
Readers buy direct
Platform fees are 5% Free, 3% Pro, 2% Business. Stripe’s 2.9% + $0.30 is charged by Stripe.
Own the relationship
Every buyer can join your list. Market the next book without renting the retailer algorithm.
What you can sell without giving Amazon the reader
Sell ebooks, audiobooks, bundles, and print direct to the readers you already reach — every buyer can join your list.
Bundles (Pro+)
Series bundles and box sets are a Pro feature. Free still sells individual titles.
Your storefront
Checkout on your author site. Subdomain on Free and Pro; your domain on Business.
The list is yours
500 subscribers on Free, 5,000 on Pro, 25,000 on Business. Import a CSV when you switch ESPs.
Your readers. Your data. Your revenue.
When you sell on a retailer, you usually do not get the buyer’s email. Direct sales on BookAuth attach the purchase to your list so the next launch is not a cold start.
- Every sale can grow your integrated email list
- Up to 25,000 subscribers on Business
- Newsletters from the same dashboard
- Platform fees 5% / 3% / 2% + Stripe — never 0%
Website
Content
Marketing
Welcome back, Elena!
Here's what's happening with your author journey today.
Total Books
3
Readers
2,847
Reviews
47
Email Subscribers
1,203
Quick Actions
My Books
Best value when you are selling
Business
$29/month
$290/year if you pay annually
- 2% platform fee (vs 5% Free, 3% Pro) — Stripe extra
- Custom domain (yourdomain.com) — not included on Free or Pro
- Blog and promotional landing pages
- 100 AI queries per day
- Unlimited ARC campaigns
- 25,000 email subscribers
Most authors start free and upgrade after they are actually selling.
Not ready for Business? Start free — subdomain site, store, 2 ARCs, 500 subscribers, 5% platform fee + Stripe.