Sales Analytics — Tracking Your Performance
How to use BookAuth's sales analytics to track revenue, identify trends, and make data-driven decisions about your publishing business.
Your sales analytics dashboard gives you real-time visibility into what's selling, how much you're earning, and which marketing strategies are working.
What You'll Learn
- How to access and read sales analytics
- Understanding key metrics
- Using data to improve sales
- Comparing performance across books
Accessing Sales Analytics
Navigate to Analytics > Sales from the sidebar.
Dashboard Overview
Headline Metrics
| Metric | What It Shows |
|---|---|
| Total Sales | Lifetime unit count across all books |
| Gross Revenue | Total money collected before fees |
| Net Earnings | What you've actually earned (after fees) |
| Average Order Value | Mean sale price across all transactions |
| Conversion Rate | Percentage of book page visitors who purchased |
Time Period Selection
Toggle between views:
- Today — real-time sales tracking
- This Week — 7-day performance
- This Month — monthly summary
- Custom Range — pick specific start/end dates
Sales Chart
A line chart showing daily sales over your selected time period. Overlay options:
- Revenue — dollar amount per day
- Units — number of books sold per day
- Both — dual-axis comparison
Per-Book Analytics
Click any book title to see its individual performance:
| Metric | Description |
|---|---|
| Units Sold | Total copies purchased |
| Revenue | Gross and net for this book |
| Average Rating | Reader satisfaction (from reviews) |
| Page Views | How many times the book page was viewed |
| Conversion Rate | Views to purchases ratio |
| Review Count | Number of reviews received |
Identifying Underperforming Books
- Low conversion rate (below 2%) → improve synopsis, cover, or pricing
- High views, low sales → price may be too high, or synopsis doesn't convert
- Low views, high conversion → the book converts well but needs more traffic (marketing)
Sales by Channel
Track where your sales are coming from:
| Channel | What It Means |
|---|---|
| Book Page | Direct purchase from the BookAuth book page |
| Author Website | Purchase initiated from your author website |
| Newsletter | Clicked through from a newsletter campaign |
| ARC Follow-Up | ARC reader who later purchased |
| Social | Traffic from social media (if tracked) |
Comparison Tools
Book-to-Book Comparison
Compare two or more books side by side:
- Sales trajectory (launch week performance)
- Revenue per book
- Review-to-sales ratio (social proof impact)
Period-to-Period Comparison
Compare this month vs. last month, this quarter vs. last quarter:
- Growth rate
- Seasonal patterns
- Impact of marketing campaigns
Data Export
Export your sales data for external analysis:
- CSV — raw transaction data for spreadsheets
- PDF — formatted summary report
- Available from Analytics > Sales > Export
Frequently Asked Questions
Q: How often is analytics data updated?
A: Sales data updates in near real-time. Most transactions appear in analytics within minutes.
Q: Can I see who bought my book?
A: For privacy, buyer information is anonymized in analytics. You see transaction data but not personal details.
Q: Are free book downloads included in analytics?
A: Yes. Free downloads appear in your unit count but not in revenue metrics.
Q: Can I track the ROI of specific marketing campaigns?
A: Use UTM parameters in your marketing links and combine with Google Analytics (Pro/Business) for campaign-level ROI tracking.
Related Articles
- Understanding Payouts & Revenue
- Book Pricing — Free, Paid & Subscriber-Only
- Analytics Overview — Your Performance Dashboard