Writing Blog Posts
How to create and publish blog posts on your author website — build SEO authority, engage readers, and share your writing journey.
Your author website includes a built-in blog — one of the most effective tools for building SEO authority, engaging your existing readers, and attracting new ones through search engines.
What You'll Learn
- How to create and publish blog posts
- Using categories and tags for organization
- Blog post SEO best practices
- Blog limits by plan
- Content ideas that drive traffic
Creating a Blog Post
- Navigate to Website > Blog from the sidebar
- Click "+ New Post"
- Fill in the post details:
| Field | Description |
|---|---|
| Title | Your blog post title — make it compelling and keyword-rich |
| Slug | URL path — auto-generated from title (e.g., /blog/my-writing-process) |
| Content | Full blog post content (rich text editor) |
| Excerpt | A 1-2 sentence summary shown in blog listing pages |
| Featured Image | Hero image displayed at the top of the post and in listings |
| Category | Primary category (e.g., "Writing Tips," "Behind the Scenes") |
| Tags | Keywords for discoverability (e.g., "fantasy-writing," "worldbuilding") |
| Status | Draft or Published |
| Published Date | When the post goes live (can be backdated or scheduled) |
- Click "Publish" or "Save Draft"
Blog Post Limits by Plan
| Plan | Maximum Blog Posts |
|---|---|
| Free | 10 posts |
| Pro | 50 posts |
| Business | Unlimited |
Categories and Tags
Categories
Broad groupings for your blog content. Create categories like:
- Writing Tips — craft advice for aspiring writers
- Behind the Scenes — your writing process, research, inspiration
- Book News — release announcements, cover reveals, ARC calls
- Reader Q&A — answering reader questions
- Industry Insights — publishing industry commentary
Tags
Specific keywords for cross-cutting topics:
worldbuilding,character-development,self-publishing,book-marketing- Tags help readers find related posts across categories
Blog Content Ideas That Drive Traffic
High-Traffic Content Types
| Content Type | Example Title | SEO Potential |
|---|---|---|
| How-to guides | "How I Plot a Novel in 7 Days" | High — long-tail keyword traffic |
| Behind-the-scenes | "The Research Behind The Shadow King" | Medium — fan engagement |
| Book announcements | "Cover Reveal: Wings of Fire" | Low SEO but high social shares |
| Reading recommendations | "10 Fantasy Books Like Game of Thrones" | Very high — comparison traffic |
| Writing process | "My Morning Writing Routine" | Medium — aspiring writer audience |
| Series updates | "What's Coming in The Dragon Chronicles" | Medium — series fan engagement |
| Personal stories | "Why I Left My Day Job to Write" | High — emotional engagement |
The 3-2-1 Content Strategy
For each month, aim for:
- 3 evergreen posts — content that stays relevant for years (how-to, guides)
- 2 engagement posts — behind-the-scenes, Q&A, personal stories
- 1 promotional post — new release, sale, ARC announcement
Writing for SEO
Title Optimization
- Include your primary keyword near the beginning
- Keep titles under 60 characters for search engine display
- Make them compelling for clicks: "5 Worldbuilding Mistakes That Kill Fantasy Novels"
Content Structure
- Use H2 headers to break posts into sections (search engines love structured content)
- Write at least 800 words for meaningful SEO value (1,500+ words for competitive keywords)
- Include your target keyword naturally 3-5 times throughout the post
- Add internal links to your book pages and other blog posts
Meta Description
- Set a custom meta description (150-160 characters) for each post
- Include your primary keyword
- Make it a compelling reason to click
Featured Images
- Every post needs a featured image for social sharing
- Include ALT text describing the image (accessibility + SEO)
Managing Blog Posts
Editing a Post
- Navigate to Website > Blog
- Click the post title to open the editor
- Make your changes
- Click "Save" — changes are live immediately
Scheduling a Post
- Set the "Published Date" to a future date
- The post will automatically become visible on that date
- Great for maintaining a consistent publishing schedule
Deleting a Post
- Open the post and click "Delete"
- Consider setting to "Draft" instead to preserve content
Blog Best Practices
- Consistency matters — publish at a regular cadence (weekly or bi-weekly)
- Keep it scannable — short paragraphs, headers, bullet points, images
- End with a CTA — encourage readers to check out your latest book, join your newsletter, or leave a comment
- Cross-promote — share blog posts in your newsletter and on social media
- Repurpose — turn popular blog posts into newsletter content, and vice versa
Frequently Asked Questions
Q: Do blog posts help my book discoverability?
A: Yes! Blog posts with good SEO can drive significant organic traffic to your author website, where visitors discover your books.
Q: Can readers comment on blog posts?
A: Blog comments are planned for a future update. Currently, encourage engagement through your newsletter or social media.
Q: Can I import blog posts from WordPress or another platform?
A: Manual content migration is required. Copy-paste your content into the BookAuth blog editor.
Q: Are blog posts included in the AI assistant's knowledge?
A: Blog posts on your author website are separate from the BookAuth help center knowledge base. They are not indexed by the AI assistant.
Related Articles
- Creating & Managing Pages
- SEO Settings for Your Author Website
- Your Author Website — Overview
- Sending Newsletter Campaigns