Email Templates & Reusable Layouts

Creating a newsletter from scratch every time is tedious. BookAuth's template system lets you design reusable email layouts that you can fill with fresh content each time, ensuring brand consistency and saving hours per campaign.

What You'll Learn

• How to create and save email templates
• Template types for common author use cases
• How to start a campaign from a template
• Template best practices

Creating a Template

1. Navigate to Marketing > Newsletters > Templates
2. Click "+ New Template"
3. Design your layout:
   • Add your header (author logo or name)
   • Set the content structure (sections, images, text blocks)
   • Add your footer (social links, unsubscribe, copyright)
   • Style with your brand colors
4. Name your template — use descriptive names like "New Release Announcement" or "Monthly Update"
5. Click "Save Template"

Recommended Template Types

New Release Announcement

The most common author email. Include:

• Book cover image (centered, prominent)
• One-paragraph hook/synopsis
• Price and format info
• Buy button (CTA) linking to the book page
• "Reply to this email" prompt for engagement

ARC Reviewer Call

For recruiting ARC readers from your subscriber list:

• Brief book description
• What you're looking for (honest reviews)
• Application link to the ARC campaign page
• Timeline (when they'll receive the book, review deadline)

Monthly/Quarterly Author Update

For maintaining subscriber engagement between launches:

• What you've been writing (progress updates)
• Upcoming releases with rough timelines
• Behind-the-scenes content (research, inspiration)
• Reader Q&A or fan spotlight

Sale/Discount Notification

For promotional campaigns:

• Book cover(s) on sale
• Original price vs. sale price (crossed out)
• Discount code with instructions
• Expiration date for urgency
• Buy button (CTA)

Series Complete Announcement

For notifying readers when a series is finished:

• All book covers in a row
• Reading order with links
• Bundle offer (if available)
• "Binge-read the complete series" CTA

Using a Template

When creating a new campaign:

1. Click "+ New Campaign" from the Campaigns page
2. Select "Start from Template" instead of "Blank"
3. Choose your template from the list
4. Replace placeholder content with your specific details
5. Compose, preview, and send as normal

Template Best Practices

Design for Mobile First

• Use single-column layouts (max width: 600px)
• Make buttons large enough for thumb tapping (minimum 44×44px)
• Use 16px minimum font size for body text
• Keep images under 600px wide

Maintain Brand Consistency

• Use the same colors, fonts, and header style across all templates
• Include your author photo or logo in the header
• Keep your footer consistent with social links and copyright

Keep It Simple

• Limit to 1-2 images per email
• One primary CTA button per email
• White space is your friend — don't overcrowd
• Aim for 200-400 words of body text maximum

Frequently Asked Questions

Q: Can I duplicate an existing template?
A: Yes. Open a template and click "Duplicate" to create a copy you can modify.

Q: Can I share templates with another BookAuth author?
A: Templates are personal to your account. Template sharing is planned for a future update.

Q: Is there a limit to how many templates I can create?
A: No limit. Create as many as you need for different campaign types.

Q: Can I edit a template after using it in a campaign?
A: Yes. Template edits only affect future campaigns — existing sent campaigns are not affected.

Related Articles

• Sending Newsletter Campaigns
• Automated Email Sequences (Drip Campaigns)
• Managing Your Subscriber List