Analytics Overview — Your Performance Dashboard

Your analytics dashboard consolidates all performance data in one place — sales, reviews, website traffic, and subscriber growth. This guide explains every metric and how to use data for better publishing decisions.

Accessing Analytics

Navigate to Analytics > Dashboard from the author sidebar.

Dashboard Metrics

Sales Overview

• Units sold (today, this week, this month, all time)
• Revenue (gross and net)
• Average order value
• Sales trend chart (daily/weekly/monthly)

Reader Engagement

• Total reviews and average rating across all books
• Review trend — are you getting more reviews over time?
• ARC campaign performance — completion rates and review yield

Subscriber Growth

• Total subscribers
• Growth rate (new subscribers per week)
• Source breakdown (website, book pages, social, import)
• Churn rate (unsubscribes per period)

Website Performance

• Visitor count (monthly)
• Top pages (most visited)
• Traffic sources (search, social, direct, referral)

Reading Your Data

If You See	What It Means	Action
Sales spike on a specific day	Promotion or external mention worked	Identify what caused it and replicate
Declining subscriber growth	Your signup offered value has decreased	Refresh your lead magnet or signup incentive
High website traffic, low sales	Traffic is curious but not converting	Improve book pages, pricing, or social proof
Strong reviews, low sales	Social proof is solid but discovery is low	Invest in marketing and visibility

Frequently Asked Questions

Q: How far back does analytics data go?
A: From your account creation date. Historical data is never deleted.

Q: Can I export analytics data?
A: Yes. Use Revenue > Reports for CSV/PDF exports.

Related Articles

• Sales Analytics — Tracking Your Performance
• Website Analytics & Visitor Tracking
• Newsletter Analytics & Reporting